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The 7 Stages of MFAF: Fixing Your Website
Your home base is the most important piece of your marketing puzzle. For 95% of accounting firms, your website is your home base and is the heart of your marketing. ...
The 7 Stages of MFAF: Creating a Marketing Budget for Accounting Firms
When you create a marketing plan for an accounting firm, you want to think about it like building a house. You need to follow a plan, keep it simple, and...
The 7 Stages of Marketing for Accounting Firms: Stake out Your Foundation
Marketing for accounting firms is just like building a house. You need to follow a plan, keep it simple, and build it step by step. We believe that philosophy so...
How to Write a Press Release for Accounting Firms
Press Releases: do accounting firms need them? It feels a little self-important right? Well, you couldn’t be further from the truth. Recently, we had Mickey Kennedy, founder of eReleases who...
How to build a CPA website for CHEAP
A good website is essential for effective marketing. Almost every prospect will spend time on your website before they talk to someone at your firm. Even warm referrals are going...
Niche Accounting Firms Vs Generalist Accounting Firms: Let’s Talk Strategy
When it comes to deciding on marketing for accounting firms, one of the biggest factors that’s going to determine which tactics work best is figuring out if you’re a niche...
CPC: Why You Should Actually Pay More for Your Leads
Popular wisdom has always been to get your CPC down. Why? It means more leads for less money, right? Well, yes… but that doesn’t tell the whole story. One of...